Wednesday, January 25, 2012

Twenty Twelve, I'm at the Superbowl


Kudos to Chipotle for this year's creative, Super Bowl promotion - this one cracks me up.

Besides being a pretty good deal (offering half off burrito boxes on Superbowl Sunday), the company's print ad pokes fun at the NFL's long-running restriction on the unauthorized use of the copyrighted term "Super Bowl."

So, Chipotle just spelled it out for us: "The Super Big Internationally Televised Professional Football Bowl Game."

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