Nestle recently launched
Maison Cailler in Switzerland and Liechentstein - and these chocolates are pretty cool. Maison Cailler allows customers to discover their "chocolate personality" by first
ordering a box of "tasting chocolates." According to the ad, these tasting boxes will then help you build "stronger relationships through chocolate."
These tasting chocolates are an innovative idea that allows the consumer to feel like he/she is making a choice based on his/her personality.
I don't know if I can buy into this one -- taste is a tough thing to personify. Also absent from the website is any information about what ingredients actually make up the chocolates.
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