Tell a girl like doritos thats nacho cheese

In hopes of boosting sales, Taco Bell is trying on a new slogan for size. Taco Bell now wants you to "Live Mas!"

This departure from the company's most recent slogan "Think Outside The Bun" and the previous slogan of "Yo Quiero Taco Bell," also coincides with a menu revamp.

Taco Bell recently introduced breakfast options (aka "First Meal"), a new Cantina menu (think Chipotle-style) and a national launch of Doritos Locos tacos (instead of just your average tortilla shell, the this taco has a shell made of Nacho Cheese Doritos chips).

The brand is clearly try to reposition itself but I feel like these moves are all over the board and I am not sure "Live Mas" will translate into customers spending mas.