"Get a pair of shoes from Shoes Shoes Shoes and get a free man!"is the actual slogan of a "Shoe Dating" marketing campaign from Shoes Shoes Shoes, a store in Kuala Lumpur, Malaysia.
Shoes, Shoes, Shoes has started thinking outside of the shoebox and teamed up with Lunch Actually, a dating website, to pair shoe-obsessed women with men who will pay for for their purchases...in exchange for a date.
Men sign up on Lunch Actually and pick out 20 shoes that they would like to see a potential date wear, pledging to pay for anywhere from 10 to 100 percent of the cost of the shoe. When a woman makes a purchase at Shoes Shoes Shoes, she can then go online and check out her potential dates' profiles. After one date, a woman can be reimbursed by her match.
Shoe prostitution? The store writes on its Facebook page:
Why sit and wait for Mr. Right to drop from the sky? Go do what you like most first - shop for shoes and live out your "Sex And The City" dreams (think Carrie!). and leave it to the professionals to find you your Mr. Big. with a possible discount of 100% to boot.Most commenters on the store's Facebook page seem to love the idea -- and the shirtless male models Shoes Shoes Shoes has put in its store.
Brilliant marketing or just plain sexist?
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